Your business in Apple Maps with Apple Business

When someone searches for a business in Apple Maps on an iPhone, or asks Siri, they see Apple's information, not Google's. With Apple Business you manage what is shown about your business. That card is called your place card. It appears in Apple Maps, and also in Siri, Calendar, Messages and other Apple apps.

Apple Business used to be called Apple Business Connect. On 14 April 2026 it became part of Apple Business. If you already had an account, Apple moved your locations, place cards and photos over automatically. You will still often see the old name. Apple Business is free.

What you need

• An Apple Account. Preferably use an address on your own domain.
• The same details you use for Google: name, address, phone number, website, opening hours and category. See Filling in your details correctly.
• Photos: a logo and a cover photo. Apple reviews them before they become visible.

How to add your business

The names below are the ones Apple uses on its screens. They may change.

1. Go to business.apple.com and sign in.
2. Go to Brands and then Locations. Choose Add Location, then Add single location and Next.
3. Type the name of your business. If your business is already on the map, select it. Otherwise, choose to add a new location with this name.
4. Enter the address. Drag the map until the pin is on the right building. In satellite view you can easily find your entrance.
5. Enter the language, the primary category and the status (open, or opening soon), and the phone number with country code, for example +44. A website is optional, but do add it.
6. Enter your opening hours.
7. Choose your brand, or create one. For a single business, that is simply your business name.
8. Is this your first location? Then Apple first asks you to verify your organisation. Apple reviews this. Make sure email from Apple does not end up in your spam folder.

Verifying your location

Is your business already on Apple Maps? Then verification can sometimes be done by phone. Apple calls the number it already has for that location. You enter the four-digit code you hear. If you don't recognise that number, contact Apple Support.

Is someone else already managing your location?

Do you see a message that the location is already being managed? Add it anyway and then request a transfer. You explain why and add proof, such as an extract from the trade register or a bill sent to that address. The review takes up to five working days.

Completing your place card

• Photos: a logo, a cover photo and photos of your business.
• Actions: buttons to, for example, make a reservation, book an appointment or place an order.
• Showcases: a block on your place card for something new, an offer or an event.
• Entrance: the exact location of your door, so directions are correct.

Tip: Keep one list with your official name, address, phone number, website and opening hours. If you change something, update it everywhere straight away: your website, Google, Apple and Bing. Bing also has its own maps service, Bing Places for Business, which can import your details from your Google Business Profile.